So why is it that 80% of the 300 small business owners surveyed in a National Small Business Survey, conducted by Staples, said that they don't keep track of their business goals, and 77% have yet to achieve their vision for their company? According to the Staples survey, a majority of business owners (61%) are suffering from what is known as "ping-pong" syndrome. This syndrome results from multitasking and constantly bouncing between competing work demands and distractions/concerns ranging from day-to-day operations, website operations, data security, technology, lead generation, social media, to personal interests and family obligations.
All business owners need goals to keep them focused, moving forward and motivated to do more to maintain the success of their businesses. Without goals, and a process for tracking goals, business owners may have difficulty seeing the big picture and staying focused. Goal setting helps owners build a bridge that will guide them from their current state to their future desired state.