Use the Search and Advanced Search Function
The search and advanced search functions allow you to narrow your results of your search down by industry, company, location, and other specifications.
Look at the "People Also Viewed" Sidebar
This is a great way to “clone” your best customers. Check the profiles of your best customers or prospects, and then look at the "People Also Viewed" box on the right to see users similar to your contact (If the person has not turned this function off).
Changing jobs is one of the most effective trigger events in sales. When people take on a new role, they are more open to shaking things up with a new product or service purchase. Pay attention to when your connections change jobs.
Investigate Your Competitors' Networks
Selling to a customer of a competitor is often easier than sourcing a totally new prospects who has no experience with the type of product you sell. You've likely formulated some compelling arguments as to why their customers should transition to your offering -- and they've clearly recognized the need for your product type. Other LinkedIn members' networks are searchable (provided they don't opt to protect them) -- and that includes those of rival salespeople. They're likely connected with their prospects and customers, so peruse their networks with your prospecting hat on.
Scroll Through Skill Endorsements
People tend to attract others like themselves. And sometimes, those others dish out praise.
Scroll down to a great customer or prospect's "Skills" section, and check out who's endorsed them. You'll find that birds of a feather often flock (and endorse) together. Click on the skills on the left to see a complete list of who has endorse each skill.
You already know about LinkedIn's standard search. It's incredibly helpful, but barring shared connections or interests, people who show up in your search results likely don't have anything in common with you. And it's not easy to connect via email or phone without a mutual interest or talking point to kick things off.
Enter Alumni Search. Simply copy https://www.linkedin.com/edu/alumni into your browser, and you'll get a list of new prospects who attended the same school as you. You can continue to drill down to narrow your search.